Step-by-step guide to launching digital marketing (Part 1)

  • Performing a digital marketing audit
  • Sequencing your best opportunities

Performing a digital marketing audit

What is a digital marketing audit?

  • Website traffic analytics (users, pageviews, referring sources)
  • On-page engagement (bounce rate, time spent, events, goal completions)
  • Social media trends (follower growth, engagement)
  • Email marketing statistics (opens, clicks, list growth, campaign performance)
  • Inbound links (quality, quantity)
  • Search engine rankings (keyword position, site visibility, domain and page authority, competitors)
  • Paid advertising (cost per click, cost per conversion)
  • CRM reports (customer lists, prospect lists, lead volume by source, conversion rate, and more)

What tools do you need to perform a digital marketing audit?

What does the data say?

Sequencing your best opportunities

Here’s why sequencing is so important

Structuring your kanban board for success

  • Upgrade website template
  • Increase search engine marketing
  • Launch monthly newsletter
  • Ramp up content marketing
  • Begin using marketing automation
  • Do more guest blogging
  • Create whitepapers for lead generation
  • Backlog
  • Up Next
  • In Progress
  • Done

Next up: when the work really begins!

About the author:

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Insightly helps modern businesses of all sizes to build lasting customer relationships and grow faster than ever before.

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Insightly

Insightly

Insightly helps modern businesses of all sizes to build lasting customer relationships and grow faster than ever before.

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