Managing data: Why customer data is increasingly important (Part 1)

Data is rapidly reshaping business as we know it.

1. Data delivers a more complete understanding of customers

PWG uses interaction data to personalize the experience for 200,000+ guests per year.

VAe uses program data to accelerate veteran reentry into civilian life.

2. Data streamlines the delivery of goods & services

The Waite Company uses activity data to increase educational outreach.

HeroX uses pipeline data to ensure a seamless customer experience.

3. Data is the foundation for healthy, lifelong relationships

Kimberbell Designs uses merchant and event data to build a favorable brand image.

Millers Music uses customer feedback to deliver elite service.

About the author:

--

--

--

Insightly helps modern businesses of all sizes to build lasting customer relationships and grow faster than ever before.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

That’s all stuff and Noncense

LiveBetter: Making sustainability part of the everyday

Keeping the community strong.

Thoughts on the upcoming Lightspeed IPO…

Digital transformation, a brief introduction

Wholesalers, agents and brokers:  [Secretly] preparing the product for a new stage and the family…

Proptech Weekly #52 — 2016's Top Proptech stories, companies and people

ScaleHealth: Another Partnership in 2021

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Insightly

Insightly

Insightly helps modern businesses of all sizes to build lasting customer relationships and grow faster than ever before.

More from Medium

Beyond the Dashboard: Facilitating Data Conversations

Must Follow Metrics for Marketplaces

Customer Profiles with EDA: Take Your PM Skills to the Next Level with this Simple Statistical…

In a universe of unstructured data, Industry led by structured data — Customer Data Platforms